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Welcome! I am a Lecturer in Marketing at the University of Glasgow, UK. My primary research area is consumer decision making in digital and emerging environments. My research projects in this area focus on human decision making in the new, futuristic environments and marketplaces, both from the theoretical and empirical perspective. My secondary research area lies within research methodology. I have developed, taught and coordinated a wide range of marketing classes. Prior to academia, I spent nearly 10 years working in the private sector. These professional experiences serve as an excellent source for research ideas and provide me with relevant classroom examples.

Curriculum Vitae